Welcome (Important Information)
Module 1: Quick Start
Module 2: Choosing Your Niche
Genesis Framework and Midnight Child Theme
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Quick Coaching Note: Installing Midnight (Important)
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File Download and Installation Instructions (4:21)
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Customizing Overview and Advanced Documentation (9:03)
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Home Page Setup and Widget Overview (11:31)
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Adding Plugins and Updating
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Header Design Magic: Lesson 1
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Header Design Magic: Lesson 2 (9:51)
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Header Design Magic: Lesson 3 (11:33)
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Header Design Magic: Lesson 4 (3:44)
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Header Design Magic: Lesson 5 (5:41)
Module 3: Site Setup
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Lesson 1: Choosing Your Host
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Lesson 2: Setting Up Hosting, Domain, and Wordpress (3:48)
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Lesson 3: Adding a Security License to Your Domain (3:40)
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Quick Coaching Note: Getting Your Site to Look "Right"
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Lesson 4: Choosing a Theme: What to Look For!
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Lesson 5: Installing and Customizing Your Theme (7:56)
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Lesson 6: Creating Menus (3:45)
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Lesson 7: Customizing Widgets (1:47)
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Lesson 8: Installing Plugins (1:33)
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Lesson 9: Finding the Best Plugins (7:09)
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Lesson 10: Setting Up Time and URL Structure (3:30)
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Lesson 11: Removing Dates from URL Structure (4:06)
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Lesson 12: Adding Google Analytics (5:45)
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Lesson 13: How to Access Hosting Support Through Siteground (1:44)
Module 4: Creating Amazing Content
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Lesson 1: General Wordpress Overview (5:28)
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Lesson 2: Classic Editor versus Gutenberg (8:05)
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Lesson 3: Anatomy of a Great Post
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Quick Coaching Note: Do NOT Rely on YOAST
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Lesson 4: Proper Use of Headings (H1, H2, H3...) (5:16)
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Lesson 5: How to Correctly Use Categories and Tags (4:32)
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Lesson 6: How to Properly Format a Link (5:12)
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Lesson 7: Inserting Media and Shortcodes into a Post (3:18)
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Lesson 8: Adding Related Posts (any Why You Need To) (5:12)
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Lesson 9: Alt Tags and Descriptions for Media
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Lesson 10: Launch Content Planning Worksheet (1:45)
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Lesson 11: Editing "Straight Out Of Camera" Images (20:07)
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Lesson 12: Image Creation Worksheet
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Lesson 13: Before You Publish Checklist
Module 5: Newsletter Management
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Quick Coaching Note: Why Opt-ins Are Important (plus, my favorite one!) (3:23)
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Lesson 1: Creating & Offering a Freebie in a Members Only Section (8:54)
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Lesson 2: Newsletter Setup: ConvertKit (10:33)
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Lesson 3: Creating a Welcome Sequence (6:01)
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Quick Coaching Note: Testing
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Lesson 4: Different Types of Newsletters (and finding the best method for you) (6:42)
Module 6: Actually Launching
Module 7: Promoting with Pinterest
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Quick Coaching Note: Is Pinterest Worth It?
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Lesson 1: Understanding What Pinterest Wants
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Lesson 2: Optimizing Your Pinterest Account
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Lesson 3: Priming Your Boards for Big Traffic
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Lesson 4: Finding the Best Board for A New Pin (3:25)
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Lesson 5: Pinterest Keyword Research Overview (9:46)
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Lesson 6: Proper Use of Hashtags
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Lesson 7: Best Pinning Tips
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Lesson 8: Testing Methods for Your Account
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Lesson 9: Adding Your Content to Pinterest Manually (9:44)
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Lesson 10: Understanding Pinterest Analytics Versus Google Analytics (11:10)
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BONUS: Using Canva for Pin Images (19:32)
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BONUS: 10 Free Pin Image Templates
Module 8: Monetizing
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Quick Coaching Notes: Monetizing Your Blog: Video Overview (1:44)
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Lesson 1: Understanding Sponsored Content
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Quick Coaching Note: Before You Reach Out
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Lesson 2: Pricing Your Offer (5:11)
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Quick Coaching Note: Are Ads "Worth It"?
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Lesson 3: Ad Network Overview
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Lesson 4: Understanding the Parts of Ad Revenue
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Lesson 5: Optimizing Your Site for Higher Ad Revenue
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Lesson 6: Making Money with Affiliate Sales
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Lesson 7: How to Grab Affiliate Links with Amazon (4:31)
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Lesson 8: Best Practices for Affiliate Links
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Lesson 9: Making Money With Your Own Products
Module 9: Scaling with SEO
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Quick Coaching Note: Scaling with SEO
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Lesson 1: What is SEO?
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Lesson 2: SEO Fundementals
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Lesson 3: Off Page SEO
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Lesson 4: Site Speed Optimization Checklist
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Lesson 5: Core Web Vitals (8:16)
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Lesson 6: SEO for Updating Old Posts (7:10)
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Lesson 7: In-Depth SEO Keyword Research Video (21:11)
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Lesson 8: Tracking SEO in Google Analytics (5:45)
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Lesson 9: SEO Before You Publish Checklist
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Lesson 10: SEO Updates Post Tracking Sheet
BONUS: Automation
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What is An Evergreen Newsletter?
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Content Review and Planning
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My Recommended Newsletter Layout (5:46)
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Leveraging Your Past Newsletters (5:42)
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ConvertKit Lesson 1: Creating a TEN (13:31)
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ConvertKit Lesson 2: Year 2 and Beyond
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ConvertKit Lesson 3: Advanced Techniques (9:24)
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ActiveCampaign Lesson 1: Creating a TEN (8:59)
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ActiveCampaign Lesson 2: Year 2 and Beyond (1:14)
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ActiveCampaign Lesson 3: Advanced Techniques (19:35)
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AWeber Lesson 1: Creating a TEN (8:02)
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AWeber Lesson 2: Year 2 and Beyond
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AWeber Lesson 3: Advanced Techniques (4:52)
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Flodesk Lesson 1: Creating a TEN (8:51)
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MailerLite Lesson 1: Creating a TEN (5:31)
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MailerLite Lesson 2: Year 2 and Beyond
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MailChimp Lesson 1: Creating a TEN (9:03)
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MailChimp Lesson 2: Year 2 and Beyond
BONUS: Product Creation
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Quick Coaching Note: Should You Create A Product?
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Lesson 1: Defining the Journey
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Lesson 2: Understanding What Your Audience Needs
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Quick Coaching Note: Don't Let PEFRECT be the Enemy of Good
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Lesson 3: Choosing a Sales Platform or Plugin
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Lesson 4: Planning Your Products
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Lesson 5: Creating a Cover Image (8:48)
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Lesson 6: Creating a Worksheet (11:21)
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Lesson 7: Creating Video Content (9:05)
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Lesson 8: Creating Your Finished Product (4:50)
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Lesson 9: Setting Up WooCommerce (7:26)
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Lesson 10: Using WooCommerce for Your Shop Page (10:03)
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Lesson 11: Anatomy of a Sales Page
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Lesson 12: Creating a Funnel
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Lesson 13: Pricing Your Product
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Lesson 14: How to Get Product Reviews
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Lesson 15: Promoting Your Products (5:40)
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BONUS: Best Tool for Increased Sales (5:32)
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BONUS: Creating a Simple Tripwire After Freebie (2:38)
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BONUS: Creating a 4 Email Launch Series that WORKS!
BONUS: Time Management
BONUS: Scaling Your Blog
Coaching Call Replays
